In a recent newsletter, we shared an article about Bryan Johnson, a tech entrepreneur, who’s turned anti-aging into a competitive sport through the “Rejuvenation Olympics.”
This competition, open to anyone who completes a specific blood test measuring biological aging, ranks participants based on their rate of aging. The primary metric is the "pace of aging," with leaderboards showcasing the slowest agers.
Competitors, including everyday individuals and biohacking influencers, adopt various regimens involving diet, exercise, supplements, and other interventions to improve their scores. Managed by TruDiagnostic, the contest has around 8,000 participants.
Despite the growing interest, experts caution that biological-age tests are not foolproof and may lead to risky behaviors among participants. Currently, the competition offers no tangible rewards, only the satisfaction of ranking well on the leaderboards.
The "Rejuvenation Olympics" and its focus on anti-aging and longevity might seem distant from wealth management and legacy creation at first glance. But there are underlying connections:
- Health is an asset. In wealth management, maintaining good health can be seen as preserving a vital personal asset. The ability to live longer and healthier lives enables individuals to enjoy their wealth, spend more time with family, and engage in activities they value.
- Legacy of health. For those focused on legacy creation, ensuring that their health and longevity are prioritized can set an example for future generations. It’s about the importance of investing not only in financial assets, but also in personal well-being.
- Investment in well-being. The expenditure on anti-aging regimens and health optimization can be viewed similarly to other types of investments. Wealth management strategies might include allocating resources towards health-enhancing activities, ensuring clients can enjoy the fruits of their labor for a longer period.
- Holistic approach to legacy. Creating a legacy isn't just about financial wealth. It includes passing down values, knowledge, and practices. Participating in longevity initiatives demonstrates a commitment to a holistic approach to life, blending financial acumen with a dedication to health and well-being.
- Appeal to younger generations. The trend of prioritizing health and longevity can bridge the gap between older and younger generations in wealth management. Younger generations often prioritize experiences and well-being, and seeing older generations engage in such pursuits can resonate with their values.
At PFG, we recognize that by integrating these aspects, we can offer a more comprehensive approach to you, our clients, emphasizing the importance of health and longevity as key components of a well-rounded legacy.
It’s just one of the reasons we designed the Life Print FORMula. Wealth, after all, isn’t just about money.
PFG. Because a life well planned is a life well lived.
